People like to keep the keys to their own castle—sharing only on their terms.
Spiral’s brand identity spins connection and security together: a spiraling circle doubling as a fingerprint, symbolizing trust, authenticity, and a safe space to connect.
We built Spiral’s identity to be human-first. Instead of cold stock photos, we chose playful illustrations that spark comfort, warmth, and trust. Paired with the spiral-fingerprint logo, the brand feels secure, connected, and undeniably welcoming.
Spiral doesn’t get stage fright on desktop. What feels fun and easy in the app stays fun and easy on the web. The same simplicity, friendliness, and trust you feel in the app carries over to the web experience. Clean design, intuitive flow, safe vibe, and human touches stay consistent, just a bigger screen to enjoy them on.
