Walkers is a heritage UK snack brand seeking to deepen its connection with younger audiences while honoring its cultural legacy. Operating at the intersection of everyday comfort, British humor, and youth culture, this initiative redefines how an iconic crisp brand engages the modern consumer through shared experiences and emotional resonance.
Snacks aren't chosen for product specs; they are bought to fuel conversations, elevate everyday mood, and trigger shared moments.
We transformed Walkers into "Talkers," creating a brand stun and shifting the brand from a passive snack on a grocery shelf into an active catalyst for social connection, British banter, and community culture.
The “Talker” product line will include prompts for various conversation topics and scenarios.
Eat some crisps and dig deeper into your true feelings. Talk about your breakup, new job, quarantine life, insecurity, coming out, and other important life moments.
Talking about feelings in person can be difficult sometimes.
Grab a bag of Talkers and scan the QR code on the back to create your personal “Talkers Space” on Twitter. Share the QR code to invite others to the conversation.
Want to also inspire others? Share a short clip of your talk by using the hashtag #TalkersSpace
Walkers will install pop-up vending machines that enable you to share your REAL feelings anonymously in exchange for a free bag of Talkers. The activation will be available around high foot traffic areas in London. Walkers will share the collected responses on social to encourage others to face their true feelings and start talking about them.
