Wells Fargo

How Far Can We Go

The Symptom

As a legacy bank, Wells Fargo wants to break into the Gen Z demographic and define a relationship of the future between Wells Fargo and Generation Z.

The Insight

Gen Z wants more than a bank, they want a catalyst that empowers them to carry out their daily life chores and enables them to live the lifestyle they desire.

The Therapy

Wells Fargo will insert itself everywhere Gen Z currently is and everywhere they can imagine.

Campaign Hub

Wells Fargo will also launch its campaign hub that includes social causes that Gen Z cares about and corporate social responsibilities that Wells Fargo is currently doing.

Lastly, this hub will serve as an opportunity to enable the Gen Z audience to push further on issues that they care about through Wells Fargo's initiatives.  

Other Sessions