Gen Z wants more than a bank, they want a catalyst that empowers them to carry out their daily life chores and enables them to live the lifestyle they desire.
Wells Fargo will insert itself everywhere Gen Z currently is and everywhere they can imagine.
Wells Fargo will also launch its campaign hub that includes social causes that Gen Z cares about and corporate social responsibilities that Wells Fargo is currently doing.
Lastly, this hub will serve as an opportunity to enable the Gen Z audience to push further on issues that they care about through Wells Fargo's initiatives.
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